News Releases

Forrester: Three Years Into GenAI, Enterprises Are Still Chasing Its True Transformative Value

April 2, 2026
Low AI fluency, uneven adoption, and marginal productivity gains are limiting enterprise-scale impact CAMBRIDGE, Mass. --(BUSINESS WIRE)--Apr. 2, 2026-- According to Forrester’s (Nasdaq: FORR) latest report, Accelerate Your AI Voyage, most enterprises are struggling to turn growing AI adoption and...
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Forrester Announces 2026 B2B Return On Integration Honorees And Programs Of The Year Awards Winners For North America

April 2, 2026
At B2B Summit North America, award winners will share how they fostered cross-functional alignment, prioritized customer needs, and implemented innovative best practices to deliver business success CAMBRIDGE, Mass. --(BUSINESS WIRE)--Apr. 2, 2026-- Forrester (Nasdaq: FORR) will recognize Amazon...
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Forrester Continues To Use AI To Transform How Research And Advisory Insights Are Delivered To Clients

March 12, 2026
Embeds generative AI capabilities through Forrester AI, enabling clients to access trusted insights directly within their daily tools and workflows CAMBRIDGE, Mass. --(BUSINESS WIRE)--Mar. 12, 2026-- Forrester (Nasdaq: FORR) today announced that Forrester AI (formerly Izola), its generative AI...
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Forrester Announces The Agenda For Its 2026 CX Events To Help Address The Challenges AI Can’t Handle Alone

March 2, 2026
The global event series will bring together customer experience, marketing, and digital business leaders at CX Forum East, CX Forum West, and CX Summit EMEA LONDON --(BUSINESS WIRE)--Mar. 2, 2026-- Forrester (Nasdaq: FORR) today announced the agenda for its global customer experience (CX) event...
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Forrester Announces The Agenda For Its 2026 CX Events To Help Address The Challenges AI Can’t Handle Alone

March 2, 2026
The global event series will bring together customer experience, marketing, and digital business leaders at CX Forum East, CX Forum West, and CX Summit EMEA CAMBRIDGE, Mass. --(BUSINESS WIRE)--Mar. 2, 2026-- Forrester (Nasdaq: FORR) today announced the agenda for its global customer experience (CX)...
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Grammy-Nominated Rock Band The Fray To Headline Forrester’s 2026 B2B Summit North America

February 19, 2026
B2B Summit is the must-attend event for marketing, sales, customer success, and product leaders to modernize their traditional go-to-market strategies CAMBRIDGE, Mass. --(BUSINESS WIRE)--Feb. 19, 2026-- Forrester (Nasdaq: FORR) today announced that rock band The Fray will be this year’s headline...
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Forrester Research Reports 2025 Fourth-Quarter And Full-Year Financial Results

February 12, 2026
CAMBRIDGE, Mass. --(BUSINESS WIRE)--Feb. 12, 2026-- Forrester Research, Inc. (Nasdaq: FORR) today announced fourth-quarter and full-year financial results for 2025, with contract value (CV) down by 6%, at $292.4 million, compared with the prior year. Commenting on the results, George F....
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Forrester: Global Technology Spend Will Grow By 7.8% In 2026 To Reach $5.6 Trillion

February 2, 2026
Despite US tariffs, tech spend across Asia Pacific, Europe, and North America will continue to grow this year CAMBRIDGE, Mass. --(BUSINESS WIRE)--Feb. 2, 2026-- Forrester (Nasdaq: FORR) projects that global technology spend will grow by 7.8% in 2026 to reach $5.6 trillion — up from $5.2 trillion in...
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Forrester Research To Broadcast Its 2025 Fourth-Quarter And Full-Year Earnings Conference Call

January 28, 2026

CAMBRIDGE, Mass. --(BUSINESS WIRE)--Jan. 28, 2026-- Forrester Research, Inc. (Nasdaq: FORR) will broadcast its fourth-quarter and full-year earnings conference call at 4:30 p.m. ET on February 12, 2026. The call will be available at Forrester.com. Investors who wish to hear the call should log on

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Forrester Evolves Its Global Events Portfolio In Response To How Business Leaders Want To Learn, Connect, And Engage Today

January 28, 2026
Updated portfolio is designed to foster more peer networking and hands-on learning to help leaders turn ideas into action fast CAMBRIDGE, Mass. --(BUSINESS WIRE)--Jan. 28, 2026-- Forrester (Nasdaq: FORR) today announced a strategic update to its global events portfolio, reinforcing the company’s...
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