News Releases

New research calls on agencies and CMOs to shift their focus from AI-driven cost savings to preserving creativity and differentiation in the AI era CANNES, France & CAMBRIDGE, Mass. --(BUSINESS WIRE)--Jun. 24, 2026-- According to Forrester’s (Nasdaq: FORR) The State Of AI Inside US Marketing...

The Forums will equip technology leaders with the capabilities needed to operationalize AI and build high-performing IT organizations that deliver measurable business outcomes AUSTIN, Texas & LONDON & NEW YORK --(BUSINESS WIRE)--Jun. 22, 2026-- Forrester (Nasdaq: FORR) today announced the full...

Awards recognise organisations for delivering measurable impact through cross-functional alignment LONDON --(BUSINESS WIRE)--Jun. 17, 2026-- Forrester (Nasdaq: FORR) today opened nominations for its 2026 B2B Return On Integration Honours and B2B Programmes Of The Year Awards for Europe, the Middle...

Introduced last year, the Total Experience Score evaluates the combined influence of brand and customer experience on overall brand perception among both noncustomers and customers AMSTERDAM & CAMBRIDGE, Mass. --(BUSINESS WIRE)--Jun. 9, 2026-- According to Forrester’s (Nasdaq: FORR) 2026 global...

Award honors organizations embedding security, privacy, and risk leadership principles to strengthen stakeholder trust and build enterprise resilience CAMBRIDGE, Mass. --(BUSINESS WIRE)--May 18, 2026-- Forrester (Nasdaq: FORR) today opened calls for nominations for its Security & Risk Enterprise...

CAMBRIDGE, Mass. --(BUSINESS WIRE)--May 6, 2026-- Forrester Research, Inc. (Nasdaq: FORR) today announced financial results for the first quarter ended March 31, 2026, with contract value at $285.3 million, down 3% compared with the prior year. “We are seeing continued momentum in our metrics,...

The agent empowers leaders with secure access to actionable research within their everyday tools PHOENIX & CAMBRIDGE, Mass. --(BUSINESS WIRE)--Apr. 28, 2026-- Forrester (Nasdaq: FORR) today launched the Forrester AI (formerly Izola) agent for Microsoft 365 Copilot, enabling clients to securely...

Unveiled at B2B Summit North America, Forrester’s GTM singularity research urges B2B leaders to shed old go-to-market principles as buying gets more complex PHOENIX & CAMBRIDGE, Mass. --(BUSINESS WIRE)--Apr. 27, 2026-- Forrester’s (Nasdaq: FORR) latest research, The GTM Singularity Is Here,...

CAMBRIDGE, Mass. --(BUSINESS WIRE)--Apr. 22, 2026-- Forrester Research, Inc. (Nasdaq: FORR) will broadcast its first-quarter earnings conference call at 4:30 p.m. ET on May 6, 2026. The call will be available at Forrester.com. Investors who wish to hear the call should log on at least 15 minutes...

AI’s move into the physical world is already delivering tangible impact for consumers CAMBRIDGE, Mass. --(BUSINESS WIRE)--Apr. 15, 2026-- Forrester (Nasdaq: FORR) today released its The Top 10 Emerging Technologies In 2026 report, which highlights a pivotal shift in AI from digital experimentation...